Packaging is one tool that manufacturers can use to entice people to pay a lot for very cheap things. Think the classic pet rock. Get rock -> put rock in fancy box -> charge people $20.00 -> laugh all the way to the bank. The truth is, there are ‘pet rocks’ everywhere; products made of cheap ingredients that are repackaged and sold for huge mark ups. Frugal shoppers can put their money to better use by being informed. Continue reading ...