Today is the last day for Target Canada at Danforth Shoppers World in the east end of Toronto. This flagship location was once its crown jewel. Today it is closing for good and it is an utter shambles.
Barely two years ago Target Canada entered the Canadian market with huge fanfare. It opened up a huge number of stores all across the country almost immediately and undertook expensive and pervasive advertising campaign touting itself as the new best neighbour in town. Expectations were very high, both for Canadians who had experience shopping at Target in the US, and for the retailer itself who seemed to think that conquering the Canadian market would be a cakewalk.
A couple of billion dollars in losses later and Target Canada is beating a hasty retreat. The speed of its withdrawal has been somewhat surprising as many corporations are slow to admit mistakes and often throw good money after bad in a lame effort to save face. Nothing doing here. Target is gone … and fast.
Target made a number of major mistakes in Canada. Its failure is a cautionary lesson in what not to do in retail. This is somewhat surprising coming from a retail juggernaut like Target. I am still baffled.
A blog post I made last week showing pictures of the flagship store during its closing went viral, posting close to 30,000 views in less than two days! You can see it here. The pictures in this post are even more shocking. Target sure has fallen hard and fast. See for yourself.
Please Share This Post and Leave a Comment
Author: Jason Milburn Google