Well, Kitchen-Aid has really outdone themselves with their excellent, old-school customer service. I am actually willing to pay more to buy their products as a result of my excellent customer service experience.
My original post, Kitchen Can Opener – Battle of the Best … Kitchen-Aid vs. Farber, talked (at surprisingly great length) about my can opener experiences. I had expressed great disappointment about my Kitchen-Aid just not cutting it (can-wise). I sent a link to my post to their customer service department, not in all honesty, expecting a reply. Lo and behold, I received a courteous and friendly reply within a couple of days.
Now, did they ask me for a receipt and to send that original product back to them (at my cost) for potential replacement (or repair)? No. They simply asked for my name and address and sent me a Professional model upgrade for free. No questions asked (except for my name and address).
The Kitchen-Aid Professional Can opener tools through all cans like a Cadillac. It feel great and works assuredly and consistently. It is sturdy and strong and I feel that it will last me at least as long as my mom’s can opener from the eighties which lasted about thirty years or so.
I have to say that I was very surprised by the prompt and professional level of service that I received from Kitchen-Aid. I mean, how do they even really know that I even bought one of their products in the first place? I guess they just realize that good customer service means not always insisting on stuff like providing an original receipt and sending back the product at your own personal cost. I found this high level of customer to be very refreshing in a world of continuously lowered customer service levels (and corresponding) expectations.
Now here’s a little tidbit for all product and service companies around the world, I will now always favour a Kitchen-Aid product over another, even if it costs more. Their customer service quality gives me confidence when buying their products. Give me crummy service and I will never buy your product again. Surprise me, and you have yourself a loyal customer who will even willingly pay more for your product.
I don’t mean to sound all corny here, but customer service is a dead art with most companies I have dealt with. I feel praise is due, where praise is earned.
I remember a long time ago working at Eaton’s. It was Canada’s largest department store for many decades. We weren’t even allowed on the Eaton’s sales floor without a month of basic training. We learned things like acknowledging the customer within thirty seconds after they entered our department, with a simple “Hello”. We had the store motto; “Goods satisfactory or money refunded” drilled into us from the very outset. I remember getting authorization to give a refund for obviously heavily worn shoes that had been bought over two years before because they “just weren’t comfortable”. Maybe this is why Eaton’s eventually went bankrupt. Yet, the memory still remains of loyal and loving customers who would only shop at Eaton’s. Kitchen-Aid seems to have found a comfortable balance between making money and keeping its’ customer happy. Kudos to you, Kitchen-Aid. You may be happy to know that I just bought a new Kitchen-Aid hand mixer.
If you are American, check out my Top Rated Products Store here. If you are Canadian, please check here. In any case, you’ll notice quite a number of Kitchen-Aid products that I have tried out for myself and which I think are worthy of recommending.
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Author: Jason Milburn Google