I have recently joined Pinterest. com. It is the fastest growing social media site on the web.
It is basically an online scrap booking website. It is driven by images that are ‘pinned’ by users. Images link to original content. Users set up ‘boards’ that organize their content. You can set up a Pinterest bookmarks toolbar on your browser that allows you to ‘Pin’ images with ease.
Apparently, 90% of its’ users are young women (which are a very lucrative market from a marketing perspective). Most of them are young, American, and come from the Midwest. This is apparently an extremely lucrative and elusive market for retailers. I can see the writing on the wall here, Pinterest will rival Facebook one day. Get in early while you can. The users with the highest number of followers are set up as default ‘follows’ for new users. Thus, the visitor volume potential is enormous for those that get in early.
What I Like About Pinterest.com:
1) It is Easy to Use
Set up is simple and adding the Pinterest toolbar makes sharing what you enjoy very easy. Navigating your account is also easy and rather intuitive. Set of “boards” which are categories to organise your content and “Pin” stuff you like to them.
2) It Looks Nice
Pinterest.com looks nice. It is image-driven and, as such, it is filled with images. This is terrific if you are a visually-oriented person (as it seems that the younger generation increasingly is).
3) It is Very Popular
Pinterest.com is the fastest growing social media site in the world. Most of its followers are in an extremely lucrative and elusive market (young women from the Midwest). If you are a company or a salesperson of any persuasion, the appeal of Pinterest in undeniable. I expect a lot more companies to join Pinterest.com in the coming months and years.
Some Thing I Don’t Really Like About Pinterest.com:
1) It is VERY woman user heavy
As a man, I was actually turned off when I first registered my account. It seemed that almost every post was about a new dessert or pair of shoes. After I took the time to remove my default ‘follows’ and started to tailor it more to my interests, however, visiting my Pinterest.com homepage became much more enjoyable. My advice to men, remove what you don’t like and add what you do like. Very soon, your visits will become much more enjoyable.
2) No Way to EDIT Comments
Apparently, you have to remove any comments that you would like to edit on Pinterest.com, and then resubmit them. This is cumbersome, a bother to your followers, and unnecessary.
3) By INVITATION ONLY!
Pinterest.com is currently by invitation ONLY! This increases the cachet and desirability of having an account, and as such, is a smart move by Pinterest.com. Simply post a response to this post and ask for an invitation and froogalism.com will send you one.
In summary, Pinterest.com is a terrific new social media site. While not quite so welcoming to men at first, men can simply pick and choose who they want to follow after the default ‘follows’ have been set up. It them becomes a much more interesting and engaging social media site for men. It might be a good idea to get onto Pinterest.com now if you are a company or run your own business. You will be among the first posters of this fast-growing site in a very lucrative demographic.
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