Sep 01

No Frills Price Match Guarantee (and Price Chopper and Fresh Co.)

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No Frills offers a price match guarantee as do Price Chopper and Fresh Co.  Price match guarantees are a great way to save money and a wonderful opportunity to do one-stop shopping (thereby saving gas and time).

What is a Price Match Guarantee?

A price match guarantee means that the retailer will match the price of any competitor if you come equipped with a current flyer from the competitor.  No Frills, Price Chopper and Fresh Co. will all price match.  All you need to do is to bring in a copy of the most recent flyer of a competitor and show it to the clerk at check out time.  They will match any advertised price from a competitor for the same or similar product (in the case of store brands).

Who Price Matches?

No Frills

No Frills is owned by Loblaws. No Frills is a good place to buy the basics plus many of the President’s Choice line of products (I have never been disappointed with anything that I have bought from the President’s Choice line).

No Frills

The only thing that I do not like about No Frills is that sale items normally run out very quickly and that you have to be there the first day of the sale in order to get the sale price.  They rarely restock sale items throughout the week.

Price Chopper

Price Chopper is owned by Metro Sobey’s.  Price Chopper is one of my favourites.

Price Chopper

They price match, the normally offer good loss leaders, and they do occasionally replenish stock during a sale week.  I am not a huge fan of their house brand (Compliments), although I do like their chocolate chip cookies.

Fresh Co.

Fresh Co. is the new player on the Canadian grocery scene.  They are also owned by Sobey’s.  Fresh Co.’s house brand is Compliments.

Fresh Co.

Not to be outdone by No Frills and Price Chopper, Fresh Co. offers a price match guarantee that, not only matches the price of a competitor, but beats it by one cent.  Fresh Co is a great place to buy the basics but not a great place to buy the more exotic fare.  Their loss leaders are excellent and they will beat any competitors loss leaders by one cent to boot.

As an aside, I really do not like the colour of green that Fresh Co. chose for their stores.  It is very unappetizing to me (somewhere between a lime green and an avocado green and a sick-to-my-stomach green).  I can’t even begin to imagine how much money a consulting company was paid to research this colour green and to test market it, etc.  To me, it is, perhaps, one of the least appealing shades of green around.  Not sure why Fresh Co. picked it, but I still do regularly shop there (with my eyes closed).

No Frills, Price Chopper, or Fresh Co.?

Price matching makes grocery retailers a commodity.  Pick a store that is close to you and whose house brands you like and shop there using their price match guarantees.  In this manner you can get the best price at No Frills, Price Chopper, or Fresh Co. all at the same store (just show the flyer from the competitor at check out time).  In this way, you can get the best possible prices at one store.

I personally prefer Fresh Co. over No Frills and Price Chopper.  I find that their produce is fresher and that they have more selection for the basics.  While I do prefer the house brand from No Frills (President’s Choice) and I can use my free Superbucks coupons there that I get when I buy gas at Loblaw’s, I prefer the quality of the produce and the one cent beat-the-price guarantee that I get at Fresh Co.  I also enjoy that Fresh Co. will replenish sale stock durint the week of the sale, instead of putting it all out on the first day like No Frills.   I can’t tell you how many times I have been disappointed that a sale item is out of stock at No Frills – decidedly less so at Fresh Co.


No Frills is a good place to shop if you enjoy President’s Choice products (like I do).  The biggest problem with No Frills is that they put all of the sale items out on the first day (Friday) and that these sale items are normally gone by the time that I get there.  Price Chopper and Fresh Co, replenish stock throughout the week, so there is a better chance that I can get the sale item that I want.  I also think Fresh Co.’s policy of beating any advertised price by one cent could add up over the course of a year.  I also like the quality of the produce that is available at Fresh Co. – it seems fresher to me that that at No Frills or at Price Chopper.

 HERE are the Best Apps for Saving Money on Groceries

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Author: Jason Milburn Google


Frugal dad – focusing my money and energy towards happiness and the things that matter most since around 1985.

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  1. Karen

    I would like to say thanks for the efforts you have made compiling this article. You have been an inspiration for me. I’ve forwarded this to a friend of mine.

  2. Jason

    Thanks for the support, Karen. Very kind words. Spread the word.


  3. Nancy

    Maxi is the store in Quebec that matches prices!

  4. Jason

    Dear Nancy, Thank you so very much for taking the time to share your information. Do they ever give you any hassles with price matching? I have had no problems whatsoever at Fresh Co. It is painless, and a real money saver and convenience.

    Cheers, froogalist

  5. Rs

    Price Chopper is not owned by metro. It is owned by Sobeys just like Freshco. You will notice both Price Chopper and Freshco usually have the same flyers.

  6. Jason

    Yes, you’re absolutely right, Rs. Thank you very much for keeping me and our readers properly informed. I have updated my post, thanks to you. Kudos!

    Kind regards, Jason @froogalism

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