An important aspect of frugal living is an awareness of the False Value Trap. The False Value Trap describes the false savings that you get buy buying an inferior brand of something that ends up costing you more in the long run or that is so inferior that it markedly reduces your enjoyment of the product. Frozen vegetables are a good illustration of this trap. Let me explain.
I use frozen vegetables (primarily when fresh vegetables are out of season) as they are quick and easy to prepare. There are quite a few brands of frozen vegetables available out there. There are at least three or four different brands to choose from at my local grocery store. The thing is that I don’t like any of them except for the Green Giant brand. The non-Green Giant brands are intolerably mushy and flavourless (so much so that I can’t even eat them, no matter how hard I try). It is just not worth it to me to save fifty cents to a dollar on a product that is so less desirable. The frugal living person does not settle for soggy and flavourless vegetables in order to save fifty cents. Rather, the frugal living person recognizes that certain brand name products are simply better and worth the money.
In case you are wondering, the answer is NO; I have not been paid by the Green Giant to state how much better his vegetables taste to me, and NO, he is not standing behind me cracking his knuckles in an intimidating fashion as I am writing this post. His vegetables are simply (excuse the pun) head and shoulders above the rest, and worth the extra money in my opinion.
There are a few other brand names out there that are worth the extra cost. Here is another.
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Please leave a comment or e-mail me if you know of another product that is worth the extra cost (or if you disagree with me and think Green Giant vegetables are not a good value). I would love to generate some discussion around this topic.
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